44 Comments
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Jenna Mindel's avatar

YASSSS I AM STOKED FOR THIS!!!!!!!!!!!!!!!!

Rach Rose's avatar

Oh I’m so excited about this! I also have always adored making & sending cards, so excited to see your designs! It would be great to have some “just because” cards :)

Jenna O'Brien's avatar

Thanks, Rach! 💌 Just because is my favorite genre of card!

Emily Ellison's avatar

I second this! Most cards I deliver are “just because” and they’re harder to find in stores amongst all the birthday, anniversary and condolence cards!

Erin Carpenter's avatar

So exciting!! Congratulations! The greeting card bar sounds like a dreammm

Jenna O'Brien's avatar

Thanks, Erin!! It was pretty magical. I'm going to figure out how to bring it back for sure!

Tami Carey's avatar

Agreed! I love an interactive shop element! And confetti...

Jenna O'Brien's avatar

So. Much. Confetti!

Olivia Wickstrom's avatar

This made me tear up. The idea of keeping a box of cards through every move, every chapter—that's such a tangible archive of love. And the comeback story of Feeling! Press after losing the storefront is the kind of resurrection I needed to read today. Can't wait to see what you build Jenna!!

Jenna O'Brien's avatar

Thank you, fellow card-keeper!!

isa's avatar

i think a fun way you can incorporate the confetti while still giving the experience of your store is to send the confetti, card, and envelope out not already put together that way people can add the confetti in and put the card together themselves!

Jenna O'Brien's avatar

You & I are thinking the same!!

Florencia Ornelas's avatar

Congrats on the new venture, Jenna! Can’t wait to see 💌

Jenna O'Brien's avatar

Florencia!! Thank you, thank you!!

Tami Carey's avatar

This makes me so happy to hear. I opened a bike shop/ coffee shop (with my husband) and closed it just before the pandemic. I am in the process of resurrecting the dream, revisiting the loss, and reclaiming a vision I have for what I want to make in the world. All of it also "refined by my experience in the painful process of starting, closing, waiting, and conquering the fear of starting again." Which is so hard. I think there should definitely be a card that says: Restorations and resurrections happen!

Jenna O'Brien's avatar

Sounds like we're in a similar boat. Cheering you on as you reopen that dream.

Skye's avatar

Oh my goodness!! I cannot express how excited I am about your greeting card business; I know they will be fabulous, and I can’t wait to send Feeling! Press cards to the people I love the most 😊

Jenna O'Brien's avatar

You are the sweetest!

Annalise's avatar

Brilliant! I love being on this train with you!

Ps. The card you included in this month’s Color Club was so perfect to encourage a specific friend of mine who was grieving the loss of one of her pediatric cancer patients and feeling very fragile. I literally opened the color club envelope and sat down to write in the card that was included. So thank you, and I can’t wait for more!

Jenna O'Brien's avatar

I am so sorry to hear about that very tragic loss. You are such a kind friend to think of them and use your words to comfort them. I'm so glad the card came at a good time for you to use it.

Lily Journey's avatar

You amaze me! This is so cool.

Emily Ellison's avatar

Cannot WAIT for this! Snail mail is one of my favorite hobbies, and I have 2 regular pen pals. Card-making and letter-writing are the most therapeutic!

Rebecca Rocket's avatar

I'm so excited for you, Jenna! I hold on to each of your posts and wait to read them until I need them most; scouring them away like a squirrel with nuts. Except they're like little digital envelopes of dopamine confetti (so maybe you are already on to something with that!)

What a nice Friday treat I just got!

I look forward to buying some of your first cards and sending them to the love of my life (who unfortunately was not my high school boyfriend; though if you asked him, he gladly would have been 😉)

Sandy Sanchez's avatar

This is SO EXCITING 🎀🎀🎀

Diana Robbins's avatar

Good news is the best news. Congratulations and bonne chance! I can’t wait to see what you do.

Jenna O'Brien's avatar

Thank you, Diana!

ak🫶🏻's avatar

this sounds like such a beautiful project! i am so excited for you!!

Jenna O'Brien's avatar

Thank you so much!!

Alicia Hamilton's avatar

I am SO here for this Jenna! Cheering you on!

Jenna O'Brien's avatar

WOO! Grateful!