Welcome to Feeling! Magazine!

This magazine smells like:
• Funfetti cake baking in the oven
• Lavender earl grey tea steeping on the counter with the window open
• A bouquet of peonies freshly arranged on the kitchen table
• Mint chocolate chip ice cream (slightly melting) near the ocean

This magazine sounds like:
• Balloons filling with air
• Splashes from a diving board into the lake
• Fizzing cherry cola on a weekend flight

This magazine looks like:
• Stripes, everywhere
• Card games spread across patio table
• A collection of sour Swedish gummies filling a perfect pink bag
• Unnecessarily elaborate doilies for a casual lunch
• Croissants stacked on your to-go coffee lids

This magazine feels like:
• Sunshine hitting your skin in the swimming pool
• A warm, striped towel after a long bubble bath
• A cleared calendar for vacation
• The stack of books on your nightside waiting for you
• Crosswords on the beach
• An unexpected postcard in the mail, covered in stickers
• A fresh box of markers
• A table full of friends with freshly poured matcha
• The whole night set aside for writing & creating

Feeling! Magazine is:

A digital publication obsessed with the feeling of joy. An exploration of whimsy as it appears in both life and design. An inspiration source for fueling a lifestyle of intentional hope, joy, grit, and resilient creativity. A guide to becoming the creative director of your home. It is designed like a magazine, with varying topical categories and columns.

✷ Free Subscribers’ Inbox Candy:

• A Monday Letter: Free for everyone, always. Every Monday a new letter will release that serves as a creative briefing for your week. It will really make the “magazine” feeling come to life—in content and design. Each Monday Letter will include the following categories:

  • “Feeling” of the Week: a mood board concept of a design direction for your week

  • Colors of the Week: a color pairing to match the mood, and some ideas on how to incorporate them into your days

  • Joyful Things: a brief resource of just happy, whimsical, hopeful things to share and enjoy

  • Quoted: bringing back my love of Pinterest quote boards, I’ll share some hand-drawn art of a meaningful quote or two!

  • 7 Things We Love: a J-14 style look at things I’ve really been using and loving

  • New York, New York: a few thoughtful suggestions of coffee shops, food, and stores I’ve enjoyed in the previous week in the Big Apple. Hopefully helpful for introducing new favorites to you

  • Puzzle Time: yes, a printable crossword or word search for more weekly whimsy

✷ Paid Subscribers’ Inbox Candy:

In addition to the Monday Letter, you will receive more Feeling! than ever.

Hosting Kits

Pre-made parties. Basically, Feeling! is your secret source for hosting and gathering. We will do the invite designs, plan the menu, trend-cast themes, source items, and give you the content you need to host like the creative director you are. This is the secret weapon of anyone who wants to host more creatively.

Design Dives

An exploration of specific themes and aesthetics, and how to incorporate them into your home. Basically, really honing in on the “Be the creative director of your house” concept, and giving really practical and joyful ways to bring creative vision to life. Similar to the Earl Grey article I released, a creative concept, and tips for incorporating it into your home.

All of this is at $5/month or a discounted rate of $50 a year!

And like a toy in the cereal box — you also get printable art, desktop wallpapers, phone wallpapers!

✷ Color Club:

Founding members of Feeling! Magazine will be inducted into the Color Club, a once-a-month art print delivery to your mailbox!

My goal is to make this digital magazine become tangible.

Pick up a 5x7” frame, and then every month for one year, you will receive an art print to fill it!

A seasonal rhythm, I hope, sparks a year of joy.

After you subscribe, you receive an automatic email requesting your address information to fill out, ensuring the print shows up in your mailbox!

What to do with the previous print?
Start a collection and store it in a box, put it in a favorite journal and reflect on the month, hang it in another frame (make a gallery wall!), or, my favorite idea, give it away! Make it an intentional thing — where you give the art to someone you care about.

What style of art will the prints be?
All the art will look like mine, meaning it will be a mix of illustration, colors, and whimsy. The work will be on a double-sided 5x7” card, with a different art piece on either side, so you have a choice which piece to display. The goal is that when you look at it, it evokes a sense of hope. It reminds you of moments that were full of joy but hard to articulate, that you wish you could hold on to longer.

When will I receive the first print?
The first one will be sent toward the end of October! Which is so soon!

How do I sign up?
Click below! And then check you email for a confirmation with a form to enter your mailing address!

How do I upgrade my subscription?
If you are already a paid subscriber but want to join the Color Club and start getting art prints, you can upgrade and Substack will prorate the price!

Here is a step-by-step guide on how to do it on desktop:
1. Navigate to your Substack account Settings page: https://substack.com/settings
2. Under Subscriptions, click on the paid publication you want to update.
3. Click “Change” next to Plan in the Subscription section.
4. Choose from the following plans you’d like to switch to and select “Change plan”.

Meet the Creator:

I'm Jenna! I direct an entrepreneurship program for kids and own a design studio in Brooklyn. I am fascinated with the intersection of color & feeling, nostalgia & childhood, and joy & whimsy. Feeling! Magazine is where I explore all of these.

With love and feeling,
Jenna O.